The Millennials are defined by their birth date being near the turn of the millennium. So people born 1990 to 2010ish. No group has a certain exact time period..
Wikepedia states: Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends; most researchers and commentators use birth years ranging from the early 1980s to the early 2000s. The prospects for millennials was considered to be lower than for the generations that precedes them: The economy has had a dampening effect on Millennials' ability to date and get married. In 2012, the average American couple spent an average of over $27,000 on their wedding. A 2013 joint study by sociologists at the University of Virginia and Harvard University found that the decline and disappearance of stable full-time jobs with health insurance and pensions for people who lack a college degree has had profound effects on working-class Americans, who now are less likely to marry and have children within marriage than those with college degrees.
So, I am 58, I am a baby boomer. When my parents came home from fighting in WWII they had babies as did everyone else. We are the most populous of the generations. (Which is why you want to invest in retirement communities). We had it good as we saw a rapid growth in the economy as we entered the workforce. Conversely, the Millennials had the fallout from 9/11 that blew the bottom out of the economy for the next twelve years. I believe wee are about to surge again, for a multitude of reasons. Economies are being built on the strength entrepreneurship. The internet is allowing anyone to be anything. It is all about matching the low cost producer, high quality producer with the direct to consumer internet.
What does that mean for golf. Well like the "Greatest Generation" (World War II Vets) and their offspring (The Baby Boomers), there will be more discretionary time and income again.
Today I had a visit from my granddaughter, she is an offspring of a Millennial couple. As a strong cog in the next generation, her golf will be important again. Let's hope anyway. All golf needs is time and money. So here is to my granddaughter Ellie! We are putting on her putting green in this short video. Yes, it is hers, although I do keep it here at the office to use when she is not here. Here comes Generation Golf!